Senior Demand Generation & Development Specialist 80-100%

Together with our customers, we combine the real and digital worlds.

Are you passionate about building seamless, data-driven processes across Communications, Marketing, and Sales that ensure alignment and drive revenue growth? As a Senior Demand Generation & Development Specialist at Siemens Smart Infrastructure, you’ll shape and manage our global lead management strategy – from qualification models to SLA frameworks – ensuring demand is efficiently converted into revenue.

This role combines hands-on execution with strategic development: you will not only define and manage lead processes, but also establish frameworks that scale demand management and lead orchestration across the company.

Location: Zug Switzerland, open to other locations in the European time zone

Your new responsibilities

• Design and implement lead management processes, including qualification models, scoring frameworks, and SLA definitions
• Serve as the interlock between Sales and Communications, aligning processes, expectations, and feedback loops
• Act as the connecting point to Marketing, ensuring smooth collaboration across all funnel activities
• Drive continuous improvement of demand-to-revenue processes across CRM, automation, and analytics platforms
• Monitor funnel health metrics, lead quality, and follow-up behavior to identify improvement areas
• Support global rollout of lead handover standards and funnel performance dashboards
• Act as internal consultant for scaling demand orchestration and lead development practices
• Advocate for a buying group–centered approach aligned with frameworks such as the Forrester B2B Revenue Waterfall

Your talents and experiences 

• Degree in Marketing, Business Administration, Revenue Operations or related field
• 5+ years of experience in B2B lead management, revenue operations, or sales enablement
• Proven experience in designing and optimizing qualification and lead handover processes
• Familiarity with CRM (Salesforce), marketing automation (Eloqua), and performance tools
• Strong understanding of alignment across Communications, Marketing, and Sales in enterprise funnels
• Fluent in English; German is a plus
• A proactive, structured, and solution-oriented working style

What it’s like working for us
We place significant emphasis on fostering an inclusive and flexible working culture that encourages everyone to be their authentic selves. Equal opportunities and diversity are important to us and contribute to an enriching corporate culture. We actively embrace mobile working to provide every colleague with more autonomy and the chance to achieve a good work-life balance. Learn more here

Are you a good fit?

Our culture at Siemens Switzerland is defined by more than just the working environment. It is the heart of our daily interactions and the key to our success. Do you have what it takes to become a Siemens employee? Take our quiz now and find out! Culture quiz

Frequently asked questions and contact information
Here you will find a collection of frequently asked questions and a way to contact us directly.

I look forward to receiving your application

Sven 
Talent Acquisition Partner

Information for recruitment agencies: Siemens is not accepting applications from recruitment agencies for this position. Thank you for your understanding